Adams Grooming Atelier
After years of successfully growing its business in the UK, Adams Grooming Atelier wanted to introduce online booking that would complement its walk-in trade. While its US operation had its own requirements.
Reacting to a change in customer behaviour
Adams Grooming Atelier, a distinguished brand with locations in Mayfair, Canary Wharf, Harrods, and New York, has built an enviable reputation by authentically applying the craftsmanship and history of the Istanbul barber shop. Despite their success in the UK, the company recognised the need to introduce an online booking system that would complement their walk-in model and allow them to expand into new markets in the US.
Their goal was to provide their busy and discerning clientele with a seamless booking experience that would integrate with their website and allow for easy upselling of beauty services, while also preserving their existing walk-in model and accommodating frequent changes in staff rotas.
To achieve these objectives, Adams Grooming Atelier turned to Wilford, which helped streamline the online booking journey, allowing it to work as efficiently as their walk-in model. The system also allowed for the secure collection of card details without requiring payment at the time of booking. Moreover, the online booking system was designed to reflect the company's heritage, further enhancing their reputation and appeal to discerning clients.
The implementation of the system was rolled out in a phased manner in the UK, allowing Adams Grooming Atelier to monitor and assess any impact on their walk-in model. Additionally, the modular system provided by Wilford met the unique needs of the company's US sites, with the ability to offer comprehensive reports spanning both UK and US sites in a single view.
Since its implementation, the online booking system has become a significant part of the UK side of the business, accounting for the majority of their bookings. The Wilford system has continued to evolve, successfully accommodating several new sites and helping Adams Grooming Atelier achieve their goal of offering a seamless online booking experience that complements their heritage of bringing Istanbul craftsmanship to their business.
"Initially, we were redundant to fully lean into online booking, as our business was built on walk-in trade, which we couldn’t disrupt. However, Wilford showed us how both could work in harmony. So much so that when we move to the US, we knew our new salon in New York could benefit from Wilford, despite having its own unique requirement. We’re impressed by what Wilford does and continues to do for us."
Blink Brow Bar
Blink Brow Bar, the leading specialist in lashes and eyebrows treatments, needed a new solution to their clunky and inflexible online booking processes. One that would grow with them.
Limoz Logli
When celebrity stylist Limoz Logli expanded his business to include a full-service salon, blow dry bar and new website, he needed a booking system to reflect his ambitions.
Astrid & Miyu
Boutique jeweller, Astrid & Miyu needed a fast and efficient way for customers to check availability across their London shops without having to visit each individual site.
As a company, we are driven by 6 key beliefs. Collectively they help us focus on what is important while allowing us to remain unique
Studying human nature is the starting point for everything we build. We’re endlessly fascinated by how and why people interact with technology.
Good tools are useful and beautiful. We see form and function as complementary aspects of an integrated whole.
‘Can’t’ has no place in our vocabulary. We believe it takes a growth mindset to turn booking problems into fresh possibilities.
Your online booking should reinforce your brand, not water it down or clash with the look and tone of your website.
You don’t cut corners, and neither do we. Effective booking combines total flexibility, sharp design and powerful tech. All at once, all the time.
We’re lifelong pioneers, constantly thinking ahead, searching out hidden opportunities, always refining Wilford. Our only competition is ourselves.