MEET
WILFORD

We’re driven by the desire to create deeper, more meaningful connections between businesses and their customers

The answer lies between two extremes

Until now, there were only two options, both heavy with compromise. Option one was to build online booking to integrate with your existing solution, which would require a huge investment of time, money, and energy. Even then, there were limitations to what the back end allowed. Or option two, which was to throw everything out and build a new system from scratch at an even greater cost.

This lack of flexibility and personalisation online has created a particular problem for those premium brands that pride themselves on a level of service and user experience to help define themselves in the marketplace.

But, Wilford has reinvented what’s possible with an entirely new approach. One that puts the customers at the heart of online booking by creating a unique, flexible and intuitive experience that elevates brand interaction to which one would expect from a luxury brand.

And there is a second part to Wilford. One that supports and strengthens your teams while working with your existing tools to deliver the performance for your business needs.

All of these can be crafted and shaped into a unique system that is simply perfect for you, whether you are a brand, a store, a chain or a group.

The simple truth is that Wilford is something new. Something different from what’s gone before. A pioneering booking system with the power to change your world.

Collaboration is our superpower

The more complex the challenge, the greater possibilities

Imagining the ideal online booking experience and then the staff tool was only the first step. Bringing it to life was altogether another matter. But we also knew that for Wilford to fulfil its potential, we would need your input.

So every project starts the same way with consultation and collaboration. Only then are our Booking Architechs and engineers able to truly understand the specific needs of your business and those of your clientele.

We then set about meeting those needs with an imaginative and strategic approach that ensures your booking solution is precisely that, assembled and personalised to the extent that it can only be yours.

More than just a product for online booking, Wilford is a philosophy.

Our technology and the tools we make have one simple purpose, to enhance our lives and bring people together. To keep us focused on this, we adhere to the following principles.

Be Curious

Studying human nature is the starting point for everything we build. We’re endlessly fascinated by how and why people interact with technology.

Form Is Functional

Good tools are useful and beautiful. We see form and function as complementary aspects of an integrated whole.

Problems Are Possibilities

‘Can’t’ has no place in our vocabulary. We believe it takes a growth mindset to turn booking problems into fresh possibilities.

Identity Matters

Your online booking should reinforce your brand, not water it down or clash with the look and tone of your website.

Never Compromise

You don’t cut corners, and neither do we. Effective booking combines total flexibility, intelligent design and powerful tech. All at once, all the time.

Forge New Paths

We’re lifelong pioneers, constantly thinking ahead, searching out hidden opportunities, and continually refining Wilford. Our only competition is ourselves.

Step into the future

Whatever we say here, we know that to truly understand how much Wilford is different from any other booking system, you need to see for yourself what it can do for your business.

We invite you to book a consultation with one of our Booking Architechs to discuss what is truly possible from your booking system.

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