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As a company, we are driven by 6 key beliefs. Collectively they help us focus on what is important while allowing us to remain unique
Studying human nature is the starting point for everything we build. We’re endlessly fascinated by how and why people interact with technology.
Good tools are useful and beautiful. We see form and function as complementary aspects of an integrated whole.
‘Can’t’ has no place in our vocabulary. We believe it takes a growth mindset to turn booking problems into fresh possibilities.
Your online booking should reinforce your brand, not water it down or clash with the look and tone of your website.
You don’t cut corners, and neither do we. Effective booking combines total flexibility, sharp design and powerful tech. All at once, all the time.
We’re lifelong pioneers, constantly thinking ahead, searching out hidden opportunities, always refining Wilford. Our only competition is ourselves.