Limoz Logli
Transforming a Celebrity Stylist's Vision into Reality: Building a Comprehensive Booking System for Limoz Logli's Full-Service Salon and New Brand.
Embracing the next phase of growth
Limoz Logli has built an enviable reputation as a stylist and colourist. His salon in Chelsea, London, attracts a demanding clientele, including many celebrities.
As he sought to expand his business to include a full-service salon and develop a new website & brand, he aimed to create a distinct and exclusive experience that would set his business apart from the competition.
One particular challenge was to develop two separate online booking journeys for the full-service salon. Limoz required complex booking rules to be translated into simple booking journeys for both his high-profile celebrity clients who demand his signature colour service, as well as the rest of the stylist team. We conducted a comprehensive consultation with the team to determine the specific requirements for each journey, which we then incorporated into the online booking system on the website and the app to provide a seamless booking experience.
We also collaborated closely with Limoz's web development team to create a seamless gift card purchase function that not only seamlessly integrated with the website but also reinforced the brand's messaging and aesthetics. Our team ensured that the gift card purchase process was smooth and hassle-free for customers, while also providing Limoz's team with the tools to track and manage gift card sales efficiently. The result was a significant increase in gift card sales and a strengthened brand image for Limoz's salon.
Replacing the existing booking system with Wilford was the ideal solution. Wilford client was designed to blend seamlessly with the new website's luxurious look and feel, ensuring a consistent and cohesive brand image. In addition, we developed a custom-built app that included online booking for the flagship Chelsea site and booking for their international offering, enabling the salon to provide a personalised and exclusive experience for both their local and international clientele.
“Our brand is extremely important to us, so it was important that our online booking mirrored our brand aesthetics and reflected our values. Wilford was able to give us everything we wanted in one system, and with the help of the Booking Architects, we were able to incorporate all our booking rules while allowing clients to book in just a couple of clicks.”
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As a company, we are driven by 6 key beliefs. Collectively they help us focus on what is important while allowing us to remain unique
Studying human nature is the starting point for everything we build. We’re endlessly fascinated by how and why people interact with technology.
Good tools are useful and beautiful. We see form and function as complementary aspects of an integrated whole.
‘Can’t’ has no place in our vocabulary. We believe it takes a growth mindset to turn booking problems into fresh possibilities.
Your online booking should reinforce your brand, not water it down or clash with the look and tone of your website.
You don’t cut corners, and neither do we. Effective booking combines total flexibility, sharp design and powerful tech. All at once, all the time.
We’re lifelong pioneers, constantly thinking ahead, searching out hidden opportunities, always refining Wilford. Our only competition is ourselves.