Astrid & Miyu
Boutique jeweller, Astrid & Miyu needed a fast and efficient way for customers to check availability across their London shops without having to visit each individual site.
Every shop, every service, under one booking system
(Retail As A Service & eCommerce)
Astrid & Miyu is a boutique jeweller in London that offers a range of services including ear-piercing, welding, tattoo, and engraving. They needed a fast and seamless online booking system that would bring together the availability of all their shops in one place. In addition, they wanted to enable both their customers and staff teams to view last-minute availability across all locations and switch views to allow each site to operate independently.
Working closely with their eCommerce and marketing teams, Wilford provided a bespoke booking solution that allowed customers to choose how they wanted to search, whether by location or service. The final piece of the puzzle was a booking process for their website that was fully integrated into their brand look and feel, with customised email branding for a consistent brand experience.
Wilford also developed a bespoke integration for their marketing platform, ensuring that eCommerce retail and booking data would co-exist and update in real-time. This integration enabled Astrid & Miyu to compile financial reports for each store and feed this data into a centralised system that covered all locations.
Despite the complexity of the project, Wilford delivered an online booking journey that was fast and easy for both customers and staff. As a result, over 80% of their bookings are now received online. The number of Astrid & Miyu's stores doubled since the launch of the new system and continues to grow rapidly, driving more revenue and enhancing their brand image.
"Our collaboration with Wilford has resulted in a booking solution that met all our needs. The booking system is fast, seamless, and fully integrated into our brand look and feel. The custom email branding also ensures a consistent brand experience for our customers. We are thrilled with the results and our staff and customers are equally happy with the ease of use.”
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