MEET
WILFORD
The pioneering booking solution that’s reinventing what’s possible
We partner with some of the world’s most prestigious brands, groups and chains to enrich their online experience to equal the real-world expectations of their clientele. It’s led to reinventing how online booking reacts and serves your business.
And offering a solution that empowers everyone in your company
For any solution to be truly elegant, it must work for everyone. Our booking tools meet your customers' and your in-house teams' needs. Whether it's your reception or finance department, everyone is treated with parity to ensure the seamless transition that is behind any exceptional service.
It is so much more than just a booking system
To describe Wilford simply as a booking system is to miss the importance of what a booking solution can offer you. The ideal booking solution should not only enhance the online experience and convert it to a sale, but also be able to elevate brand engagement and delight your customer.
Whether you’re an upscale spa group, clinic chain or an exclusive luxury or premium brand, Wilford, can do this and so much more.
Wilford Client
An online experience like no other
Online booking made to feel more human
Our customer-facing online booking panel, Wilford Client, guides your customers along a fully personalised booking path with astonishing ease, even for the most complex online bookings. No searching, no compromising, no frustration trying to find the ideal combination of services and availability. Instead, your customers experience the same flexibility and service they would if they were engaging with a real person.
Intuitive combined with initiative
As your customers search, Wilford Client recommends upgrades and suggestions based on their preferences and current availability. This could be converting a later afternoon tea into a weekend stay or coordinating a beauty treatment with a post-spa detox meal in the restaurant.
Wilford Client is a powerful tool capable of handling complex and fluid itineraries while all the time incorporating different sources of data such as a range of dates, services and resources combined with your staff’s availability and skillsets.
A personalised experience, not just a personal one
Maybe you need two or more booking journeys, a different booking journey for each location, or want to add a personal touch or something more complex; Wilford Client can make it so. Having been designed around the importance of the personalised experience, everything is possible. After all, going beyond expectations and delighting customers is part of every premium brand experience.
Elegantly incorporated into your look and feel
We understand how much goes into establishing and maintaining a luxury brand. However, no detail is too small that it can’t be considered or improved upon. It is why Wilford Client was created to seamlessly adopt every aspect of your visual identity; your design, your colour palate and your font. Plus, Wilford Client’s functionality adapts to behaviours, expectations and screens of every size.
Did you know?
78% of customers want more from their online booking experience.
Wilford console
Endlessly configurable to constantly meet your needs
We were very clear from the beginning that Wilford Console would never hold you back. So, it was designed to work for everyone, from your CEO to your marketing staff to your finance department. No one has to compromise. Our modular structure lets your group, chain or premium brand choose the precise tools your individual teams need. Plus, each console can be streamlined and expanded, added to or removed altogether, as Wilford responds to your needs today and tomorrow.
We’re not frightened to be a team player
We recognise that specialist teams need specialist tools. No one tool or company can, or should, offer everything. So, with us, there’s no need for any department to compromise on the tech stack they currently use for payments, accounts or marketing. Wilford Console will easily integrate with other leading platforms such as Stripe, Shopify or Klaviyo.
AS EXCLUSIVE AND AS UNIQUE AS YOU ARE
We created Wilford to be the optimal booking solution. Groups, chains and premium brands like yours put quality and people first and so do we.
It is also flexible enough to be built around what you want. As you know your customers' needs better than anyone, our Booking Architechs will work with you and your team to deliver a booking solution that is unique to you, effortless for your customers and optimised for your staff.
THE POWER OF BESPOKE. THE EASE OF OUT-OF-THE-BOX
Given a choice, you would want a personalised booking solution that fully meets your needs combined with the ease and cost of an off-the-shelf package.
That is exactly what you get with Wilford. A solution with no limits, thanks to its unique modular design that, combined with the skills and expertise of our Booking Architechs allows you to configure your perfect solution without compromise. And at a fraction of the cost and none of the hassle of a custom build. It's also fast, with an average build time of two to eight weeks.
And you can rest assured knowing Wilford is a highly scalable, secure and fully cloud-based solution. One that can run on multiple devices, from desktops, tablets and mobile.
Elevate your customer booking experience with Wilford.
REQUEST A CONSULTATIONTrusted by
As a company, we are driven by 6 key beliefs. Collectively they help us focus on what is important while allowing us to remain unique
Studying human nature is the starting point for everything we build. We’re endlessly fascinated by how and why people interact with technology.
Good tools are useful and beautiful. We see form and function as complementary aspects of an integrated whole.
‘Can’t’ has no place in our vocabulary. We believe it takes a growth mindset to turn booking problems into fresh possibilities.
Your online booking should reinforce your brand, not water it down or clash with the look and tone of your website.
You don’t cut corners, and neither do we. Effective booking combines total flexibility, sharp design and powerful tech. All at once, all the time.
We’re lifelong pioneers, constantly thinking ahead, searching out hidden opportunities, always refining Wilford. Our only competition is ourselves.